Ever since the movie business began there have been pressbooks. What is a
pressbook? It is a marketing tool created by a studio publicity department to
aid in selling a film (or any other product). The pressbook is a fascinating
window into what a movie is REALLY about. Sometimes it is an alternate reality
to how the public perceives a motion picture and sometimes is a dead-on
description. A pressbook typically includes a story synopsis, information
about the cast and crew, and ideas for promoting the film at the exhibition
(or theater) level. These ideas, as you will see, run the gamut from the
mundane to the spectacularly strange. Graphics for use in newspaper
advertisements are also usually included as well as reproductions of lobby
cards and posters that can be made available to the theater owner. CONELRAD has acquired a number of pressbooks for the classic Atomic Films it plans to profile in the near future.
CALL FOR ACTION: "Swing into all-out action on "Invasion U.S.A."... get the full defense set-up of your community behind your screening of the film! "Invasion U.S.A." is the year's shock drama ...sell it big!"
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